Our Story

About Us

The Pink Store LLC was created in January 2007 and in the world of e-commerce, thepinkstore.com premiered in September 2011. The original concept was to produce a place where pink brings happiness and femininity to online shopping. This dazzling color can be either soft or vibrant reaching pink lovers of every kind. To some pink means princess, to others it means survivor. Pink is feminine, fun, and fancy while exhibiting grace and style.

As ideas of potential for the store arose, it was decided an online store would be the best way to connect worldwide with people who love pink. Nearly five years after the initial notion of bringing The Pink Store to the public, thepinkstore.com hit the web for all to enjoy. Prepare to indulge yourself in a place where pink is more than just a color!

What does "pink" mean to you?

"Pink means girly and frilly, while symbolizing girlhood and providing a sense of uniqueness."

"Pink means happiness and love. Pale pink equals romance while hot pink equals party time. Pink means my daughters."

"Pink means girl power, breast cancer awareness, girls' night out, girlfriends, strong women, baby girls, tea parties, cupcakes, icing, lipstick, nail polish, fun, smiles and hugs!"

ThePinkStore.com brings endless possibilities to painting your world PINK!

A note from the owner:

I am so proud of this fun pink lifestyle and I'm so excited to be able to share it with you. My life is full of color with three boys and a girl and I wouldn't trade any of it! When I came up with the idea of The Pink Store, it was before our daughter came into our lives. At the time, I was living with my husband and our teenage boys who love everything pertaining to sports, sweat, and The Simpsons. Don't get me wrong, I LOVE all my guys but being a girly girl, I began buying things in pink to incorporate into my every day life. I purchased a blow dryer and straightener iron, hand towels for our powder room, shoes and pretty much anything that gave me just a touch of pink here and there. I always wanted to own my own company and one day, out of the "blue", came the idea for The Pink Store. I knew I wasn't the only one with a passion for this sassy color!

I formed the LLC in 2007 but due to my husband and I both losing our jobs in the recession, two teenage boys graduating from high school, our younger son starting high school, and a new baby girl in our world, my business was put on hold. With the birth of our daughter, pink baby gifts started rolling in and us girls were in pink heaven! By March 2011, my husband and I began discussing the idea of a dot com. By summer 2011 I was in full swing with finding wholesale companies, working with our web designer, and learning how to work the back end of a website. Since we've launched, thepinkstore.com has gone through a myriad of changes. We work with over 40 wholesalers and our family grew to include a daughter-in-law and a granddaughter! We are also very excited to be partnering with non profits focusing on breast cancer awareness and empowering girls. There's a lot of pink on our journey and as it continues to grow, we hope you'll have as much fun shopping here as we have working here!