Hi! We're happy you're here! This page is more specifically designed to tell you a bit about our mission to connect our consumers with our nonprofit friends.

We originally built this company on the basis of our favorite color, pink but we've pivoted a bit and have found there are so many survivors, racers, nonprofits and well, friends of ours, who asked us to find a way to give back. Through the color pink we have connected with causes such as breast cancer awareness, human trafficking awareness and girl empowerment. These three areas fit our purpose perfectly and through happiness, femininity, and strength we are excited to partner with numerous national nonprofits.

Check out our survivor stories page, our shop awareness page and upcoming awareness events to get connected!